ICEBUG operates within the footwear industry, specializing in the development, manufacturing, and sale of shoes. The companies guiding principle is to make shoes with world leading grip and raise the bar for sustainability in the industry.

ICEBUG has made it their mission to halve their CO2 emissions from 2015 levels by 2030, a commitment that permeates everything they say they do. For example, ICEBUG boldly displays the carbon footprint of each product in their online store. This can be seen as a small gesture and something every company should do, but nevertheless is it extremely rare. Hence, it speaks volumes about ICEBUGS’s ethos—they’re not just talkers, they’re doers. ICEBUG refuses to wait for someone else to solve the sustainability puzzle for them. Instead, they’re improving the eco-friendliness of their shoes step by step. In other words, a very pragmatic approach.

In concrete terms, ICEBUG has already made significant progress towards their CO2 reduction goal. In 2022, their emissions per shoe stood at 11.0 kg, down from 12.9 kg in 2015—a 15% reduction.

But ICEBUG believes that true sustainability requires collective action. That’s partly why they’re proud supporters of “1% for the Planet,” pledging to donate 1% of their revenue to initiatives dedicated to sustainability initiatives, such as safeguarding old-growth forests.

For those eager to delve deeper into ICEBUG’s ethos, initiatives, and products, a visit to their website is a must, www.icebug.com.